CURRENT CLIENTS
2025 - Present
AFFLUENCE ALLIES
Affluence Allies combines exclusive jewelry design with personalized strategic consulting.
At the core lies the creation of bespoke jewelry pieces that not only captivate aesthetically but also embody the values, status, and individuality of their wearers at the highest level.
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1. Initial Situation & Requirements
Affluence Allies was in the early stages of establishing itself as a new luxury brand positioned at the intersection of bespoke jewelry design and strategic investment consulting.
The objective was to develop a clear brand identity that reflects the high expectations of its target audience – High-Net-Worth Individuals and visionary entrepreneurs.
Special focus was placed on differentiation within the luxury segment and on building a brand foundation capable of expanding into the United Arab Emirates.
2. Strategy & Implementation
Brand Strategy:
Development of a differentiated market positioning, emphasizing values, individualization, and consulting excellence within the luxury sector.
Corporate Design Consulting:
Structuring of the visual identity – color palette, typography, imagery, and design principles – tailored to the cultural and aesthetic expectations of the high-end segment.
Brand Architecture:
Strategic separation and connection of the jewelry design and consulting divisions within a coherent brand logic.
Brand Messaging:
Creation of the brand claim, key messages, and brand voice for the website and communication platforms.
Communication Strategy:
Development of a consistent communication framework, including channel strategy, tone of voice, and a high-touch communication approach.
Brand Rollout & UAE Expansion:
Consulting on a culturally sensitive and strategically effective brand introduction into the UAE market – including opportunity analysis, cultural compatibility, and positioning options.
3. Outcome & Impact
Successfully positioned as a niche luxury brand with a high degree of differentiation on the international market.
Consistent brand presence combining design aesthetics, consulting excellence, and entrepreneurial spirit.
Established a solid brand foundation, enabling targeted growth in the GCC region.
Created the basis for future scaling into additional international markets.
Christoph Gatzka (General Manager, Founder):
„Michael Kron hat die Marke mit außergewöhnlicher Präzision und Weitsicht begleitet. Die Zusammenarbeit war professionell, vertrauensvoll und geprägt von strategischer Tiefe und unternehmerischem Verständnis. Affluence Allies konnte im Januar 2025 erfolgreich launchen und wird vom Kron-Team mittelfristig weiterbetreut.“
Let us talk about Your brand.
Schedule Your free Initial Consultation.
Share Your ideas with us.
Send us your inquiry via E-Mail.
REFERENCES
2022 - Present
KRON COMMUNITY
Digital Members Community for International Entrepreneurs, Executives, and Agents.
Founded and led by Michael Kron.
In our exclusive network, we pursue one clear goal: To drive the generation of asset deals, corporate partnerships, and expansions through strategic branding and consulting.
Services & Areas of Expertise:
Internal community and brand development, including the establishment of the brand and service portfolio.
Management and organization of an exclusive, international, digital members community.
Networking and strategic partnerships with international holdings, companies, and entrepreneurs.
Branding services and consulting for corporate brands and personal brands.
Marketing management and active project support in the area of asset dealing.
Strategic consulting on positioning, communication strategies, and audience optimization.
Our Partners & Clients:
Wealth and Asset Management; Fine Art / Modern Art; Real Estate
Technology; Entertainment; Luxury Goods; and more.
Important Note:
Michael Kron and his team work exclusively with selected, international clients and partners.
Due to confidentiality agreements and NCNDA clauses, we are not permitted to disclose names publicly. Instead, we present anonymized references that reflect the impressive success of our work, projects, and own ventures.
CEO of a Real Estate Company in Dubai:
"Thanks to the networking power of the Kron Community, we successfully established several international real estate partnerships in 2024. Their strategic perspective on global collaborations was the decisive factor in our success."
Representative of a Financial Firm in Zurich:
"Michael Kron’s crystal-clear consulting on positioning and communication strategy was a true breakthrough for the generation and closing of asset deals. With the support of Michael’s network, we were able to close transactions faster and more profitably than ever before."
CEO of an International Creative Company:
"We are truly impressed by how quickly Michael Kron grasped our vision and transformed it into a powerful concept. With his direct and results-driven approach, we elevated our brand concept to a premium level and successfully launched our expansion."
REFERENCES
2020 - 2021
KRON ENTERTAINMENT
Management and consulting firm in Berlin with 4 employees and 10 managed personalities.
Founded and led by Michael Kron.
We supported internationally active personalities from the media and social media sectors in the areas of Personal Branding, Modern PR, Co-Branding, and Corporate Branding.
Services & Areas:
360-degree management for international content creators, influencers, and celebrities.
Consulting and support for clients in the areas of Personal Branding and Modern PR.
Definition and optimization of a clear positioning and target audience for clients.
Organization, support, and monitoring of brand and advertising collaborations.
Development and optimization of brand portfolios, sub-brands, and co-branding strategies.
Concept development and production of online, TV, and social media formats.
Personal brands we have worked with:
Influencers: Fashion, Beauty, Parenting, Nutrition, Fitness, Entertainment, etc.
Content Creators: Photography, Videography, Audio & Music, TV Production, etc.
Celebrities: Actors, Protagonists, Models, Entertainers, Hosts, Entrepreneurs, etc.
Companies and brands we have collaborated with:
Fashion: including Jimmy Choo; Tommy Hilfiger; Karl Lagerfeld; Aigner …
Beauty: including Dior Beauty; Salted Beauty; Formel Skin; Venice Body …
Nutrition: including AirUp; The NU Company; Her One; Athletic Greens …
Parenting: including Sternthaler; Hauck; Schmatzepuffer; Bee & You …
Lifestyle: including John Reed; Ava & May; Gymondo; Bluedenta …
Technology: including Sony; Oppo; Vorwerk; Technisat …
Interior: including Tapetenshop; Reuter; Desenio; LichtFactory …
Media: including RTL Group; Pro7Sat1; Axel Springer Publishing Group; Burda Media …
Press / PR: including Haeberlein & Maurer; Karla Otto; Loews PR; on time PR …
Influencer (DACH), over 450k followers:
"I experienced working with Michael Kron as highly professional and pleasant. Michael advised and supported me during the restructuring of my personal brand within the German media landscape. He assisted me by refining brand concepts for my own media format."
Content Creator & Entrepreneur (USA), 810k followers:
"Kron Entertainment perfectly captured my vision as a content creator — they understood what I stand for and how I want to communicate it. Thanks to their personalized support and outstanding press work, I was able to position myself optimally and build my own fashion brand in parallel."
Model & Influencer (DACH, USA), over 650k followers:
"Working with Kron Entertainment showed me how to elevate my content strategy to an entirely new level and manage my channels more effectively. Michael Kron and his team successfully took over my entire PR and press work in the DACH region. They provided fantastic support from concept development to execution for a new format."
Model & Actor (DACH), over 250k followers:
"Kron Entertainment helped me define my personal brand with such clarity that I achieved a completely new level of reach within a very short time and connected with new clients. Now I know exactly how to move forward! Thank you for your professional and heartfelt support."
REFERENCES
2019 - 2020
MARCEL OSTERTAG
A renowned German fashion company in the high-end segment, known for its exclusive product range and strong personal brand.
Areas of Activity:
Strategic and operational collaboration with brand management.
Comprehensive support and implementation of cross-channel marketing activities.
Organization and support of high-end campaign shoots.
Management and continuous development of social media channels.
Planning and execution of international events and brand collaborations.
Implementation of internal PR activities and content productions.
Brand Management & Communication:
"(…) Mr. Kron independently implemented concepts and developed them efficiently and professionally. (…) He also impressed with a high level of creativity and contributed successfully to the team. (…) The entire team appreciated Michael Kron as a colleague and looks forward to continuing the collaboration and realizing exciting future projects. (…)."
REFERENCES
2016 - 2017
BLU AGENCY BERLIN
Management and consulting agency in Berlin with 8 managed clients.
Founded and led by Michael Kron.
The agency supported emerging German niche creators in brand-creator collaborations and strategic niche positioning. We handled client and project management.
Services & Areas:
Development and establishment of the agency brand; industry networking.
Corporate brand pitches; external marketing and acquisition activities.
Consulting and support for clients in the areas of Personal Branding and PR.
Strategic niche positioning and target audience definition for clients.
Organization, support, and monitoring of brand and advertising collaborations.
Concept development, implementation, and evaluation of digital creative campaigns.
Creators we have worked with:
Social media personalities
from Fashion, Beauty, Food, DIY, Fitness, Entertainment, etc.
Creative production partners
from Photography, Videography, Audio & Music, Blogging, etc.
Note:
Michael Kron worked exclusively with selected creators and cooperation partners. For reasons of discretion and NCNDA, we are not permitted to disclose their names — instead, we present anonymized references that document the agency’s impressive success and collaborations.
Content Creator (Beauty) in Stuttgart:
"Since working with Blu Agency Berlin, my personal brand has completely transformed. I finally feel visible and can truly differentiate myself from other influencers in the industry. The tireless commitment of Michael Kron and his team enabled me to perfectly position myself as a beauty influencer and to generate new brand collaborations."
Niche Influencer (Grunge Fashion) in Berlin:
"With Blu Agency Berlin, I found my own unique look that makes me unmistakable and elevates my influencer status to a new level. The opportunities for shootings, PR events, and the personal consulting from Michael Kron provided me with the essential network I had been looking for."
Content Creator (Fitness, Skin Care) in Berlin:
"I am truly impressed by the intensive support from Blu Agency. They assist me with my content creation and targeted communication with my community. Thanks to their personalized approach and creative collaboration concepts, I was able to establish new, long-term partnerships."